Insightly Marketing Website Redesign
When I interviewed at Insightly, I was told they were looking for someone to re-design their webpage. Their website at the time reminded me of a middle school library webpage from 2000. I wanted to bring Insightly a new look and feel, reflecting the agile and cheerful nature of Insightly.
Included on this study are three pages:
• Homepage
• Pricing
• Features
Duties:
Web design with Photoshop and Illustrator
A/B testing with Optimizely
UX
Insightly "Features" page
Design, colors, stock photography, copy input
Insightly Homepage
Design, colors, stock photography, copy input
A/B Testing
Using Optimizely, we ran experiments on many pages, but focused on the Pricing page, as it was where all external banners linked to. We tested CTA copy and placement, as well as page layouts.
Full feature layout
Truncated layout (winner)
We discovered the right side worked better at getting people into the trial, possibly because there was less page to scroll through to get to the "Sign Up" button.
We also worked with showing and hiding video modules, explanatory text, and even the page headlines themselves.